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What is Procaff?

We realized a problem in the market - most of us barely hit half of our protein needs in a day, and it’s not laziness, it’s just life. Busy mornings, snacks on the go, surviving on whatever’s handy - it happens. That's why 80% of Indians are actually protein-deficient.

To solve this, we launched a unique, power-packed range of 11 protein beverages - Procaff.

At least 24 grams of protein, half the daily need, solved with a single cup. Light, gut-friendly, totally chill on the stomach. Free of allergens, additives, and sugar - basically everything the body actually wants. Clean, vegan, and packed with 5g BCAAs for recovery and strength.

It’s India’s latest health obsession and it tastes like fun and fuels like protein.

Why you’ll love it?

Epic taste, zero chalkiness

Tastes like your favourite coffee and indulgent drinks.

Super delicious & gut-friendly

Easy on the stomach, no bloat, no aftertaste.

Dairy-free & clean

Crafted for all lifestyles. Rooted in real ingredients, not additives.

Transparency in every sip

Every cup comes with detailed nutritional info.

Portioned for people’s needs

Choose based on your lifestyle, not a one-size-fits-all tub.

Making specialty coffee a daily ritual for a billion indians.

Checkout our Masterbrand