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What is Procaff?

We realised a problem in the market - most of us barely hit half of our protein needs in a day, and it’s not laziness, it’s just life. Busy mornings, snacks on the go, surviving on whatever’s handy - it happens. That's why 80% of Indians are actually protein-deficient.

To solve this, we launched a unique, power-packed range of 11 protein beverages - Procaff.

Each cup delivers at least 24g of protein, nearly half your daily requirement in one go and because everyone’s protein preference is different, Procaff lets you choose your protein:

Clean vegan yeast protein, or
Unflavoured raw whey protein concentrate

Procaff is clean. It’s functional. It’s modern nutrition made simple. It tastes like fun and fuels like protein.

Why you’ll love it?

Clean protein, no weirdness

Smooth, light, and easy to consume, no chalky texture, no artificial aftertaste, just protein the way it should feel.

Real ingredients, nothing extra

Built around single-source, transparent proteins, no fillers, no added sugar, no artificial additives.

Complete nutritional transparency

Every serving comes with clear, detailed nutritional information so you know exactly what you’re consuming.

Made for real-world routines

Portion-controlled servings, designed to fit into everyday life — not oversized tubs meant for extreme fitness goals.

Featured In

abcoffee enters functional nutrition space with Procaff

Grab-and-go coffee chain abcoffee has entered the functional beverage segment with Procaff, a new sub-brand that combines protein with caffeine to create a drink designed for everyday wellness.

Customer Love

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Making specialty coffee a daily ritual for a billion indians.

Checkout our Masterbrand